The Ask

With Burns Night around the corner, celebrate how out-of-this-world Scotland's national dish really is.

Simon Howie wanted a properly newsworthy moment coming up to Burns Night - an occasion where millions of Scots at home and around the world traditionally feast on haggis - and boy did they get one.

In early January 2021 we teased social media with an eye-catching video:

Then, just before the night itself, the main event:

How did citizens of the Earth respond? The extraterrestrial haggis went stratospheric, getting featured on many UK newspapers as well as Sky and BBC News, and even reached the US with both James Corden and CNN News doing a segment on the stunt. Truly out-of-this-world.