The Ask

ScottishPower required a UK-wide campaign to advertise EV Optimise - a product that allows you to plug in your EV and selects the cheapest and greenest charging times automatically.

Using our brand mascot Bruce the Butterfly we created a campaign with personality and flair while landing the message that with ScottishPower you can get the best value for EV charging.

The result was a TV and VOD ad plus outdoor ads all over the UK.