The Ask

A huge opportunity came up for a global TV and outdoor campaign with Visit Scotland.

The client were particularly interested in the US - a market overflowing with families wanting to explore their Scottish routes. Particularly couples in their 40s and 50s.

So we came up with the Webers, a fun, middle-aged couple wanting to go on a solo adventure to their ancestral homeland. But not all is as it seems.

The film went out to American audiences on NBC in November 2025.

On top of the film we captured photography every step of the way too and created an outdoor campaign that went all across the US, as well as parts of Europe like Germany and The Netherlands too.

All in all you don't get many better shoot opportunities than this.