The Ask

With ScottishPower you get half-price electricity on the weekend. How do we get people excited? By taking an everyday appliance and turning it into a madcap shopping centre game.

Our activation popped up in the Westfield Shopping Centre in London and in the St Enoch's Centre in Glasgow, and was the toast of the town, with queues spreading all around.

Each player got three goes to catch a piece of cushiony toast as it popped from our oversized toaster, which would garner them a prize. We also had a children's colouring station, in the form of an oversized butter tub and mini jam jars, completing our larger-than-life world.