The Ask

ScottishPower is the one-stop-shop for all your energy needs. MG is the first choice when you're buying an EV car. With these two messages in mind we created a turbocharged installation.

For a while we had toyed with the idea of ScottishPower as a kind of "Energy Pitstop" - one visit and you can be kitted out with all the latest renewable energy tech. And thanks to MG we were able to bring this to life with an interactive game built around their MG4 EV, with the car itself as a potential prize.

The result was a massive shopping-centre-based hub, which included our game plus a garage space where people could find out more about ScottishPower and MG. Over the course of the few weeks it was in operation hundreds of people engaged with our game and there were dozens of sign-ups.